When Trash is Posh
SPI Cinemas in Chennai is working closely with Kai Rassi and Rubecon for the makeover of popcorn tubs.
Promoters of Silver Nut Tree, the innovative duo turn ‘trash’ into viable beautiful products that in their finished avatars are hard to be associated to the humble base material used in their creation. “The idea took root from the concept of finding immense potential in everyday objects thrown away as trash,” says Rituparna. “It started with a humble PET plastic bottle which showed the promise of becoming a treasure that no owner would want to throw away.”
The common interests of these friends in mythological, vintage and folk art etc., led them to focus on a particular genre of designs for their jewellery and handicrafts. “This fascination has led us to incorporate public domain art in a big way in our creation,” adds Angeline. “Being the only ones doing what we do, we never had a reference point to fall back on in our creative pursuit. We are mostly into reverse engineering. We visualise a piece in its entire splendour and then spend days and nights wracking our brains about how to make it a reality!” she says. Intricate designs, splashes of colours and beautiful depiction of mythological and folk art make one forget that these pieces are made from scrap material.